Globelite Travel Marketing

Travel Guide to California

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»CA.HISTORY APPLE cofounder Steve Jobs (1955-2011) was a visionary who made many contributions to modern culture; so did the Whole Earth Catalog, and its own visionary founder, Stewart Brand. JOHN MUIR (1838-1914), hero of the parks and Sierra Club founder, received his own commemorative stamp in 1964. 1931: » THE STATE BIRD in the Union in 1962. From the 1960s on, California has been, in a positive sense, the most disruptive state in the nation. Student political activism, the hip counterculture and early awakenings of the New Age movement found fertile ground in California. The in-season, sustainable, slow-food movement arguably took root fastest in California. American environmentalism in large part began in California, when Scottish immigrant John Muir founded the Sierra Club in San Francisco back in 1892 and took President Theodore Roosevelt camping amid the natural wonders of Yosemite Valley in 1903. From the 1980s on, Silicon Valley has joined Hollywood as a creative lodestar for the whole planet. The high-technology world has enshrined risk-taking, innovation, learning from failure and—you guessed it— starting over. Quoting another California innovation, the 1960s Whole Earth Catalog, Apple's Steve Jobs urged Stanford University graduates in a commencement speech in 2005 to "stay hungry, stay foolish." Californians, across centuries and cultures, always have. CA THE CALIFORNIA QUAIL became the official state bird in 1931. Known for its hardiness and adaptability, the plump ground-dweller sports a curved black plume on its head and can be found in brushy areas throughout California. Its distinctive ka-kahh-ka call (or, some birders say, Chi-ca-go), once heard, is unmistakable. 12 2 013 travel guide to c al ifo r n i a GLOBAL TECH brands prominent in California include Facebook, Twitter, LinkedIn, YouTube, Google and Pinterest, below. MADE IN CALIFORNIA JOBS IMAGE COLLAGE: DENYS PRYKHODOV / SHUTTERSTOCK.COM; QUAIL: ANTONIO ABRIGNANI; OPPOSITE: © RADOSLAW LECYK display, the nation plunged into World War I. After the war ended in 1918, still more migrants rushed to California. In 1920, Los Angeles (and much later San Diego and San Jose) surged past San Francisco in population. The orange groves and dusty byways of old Los Angeles began morphing into "LA"—more specifically, and more mythically, "Hollywood." Actors, writers, directors and producers streamed to Los Angeles, growing a quiet cottage industry of silent motion pictures into a technologically advanced business. Stars were born in a place that came to be called "the dream factory." Not a few of the Dust Bowl migrants who left the drought-stricken Midwest for California in the 1930s got their first impressions of their new home from the dream-weavers of Hollywood. In the 1940s, creative people from Europe such as Billy Wilder and Thomas Mann, fleeing fascism and war to begin anew, lent the movies an Old World artistic sensibility. California's story since World War II has featured growth and more growth. Combined with in-country migration, global immigration made California the most populous state

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